Exhibitor and sponsorship income traditionally represents two-thirds of a meeting’s revenue. Keeping this in mind, a focused approach to providing high-quality services and benefits will keep them coming back and strengthen their loyalty to your organization. Development of the live, interactive booth selection website, exhibit agreement and show material is where you set the tone with your exhibitors. Letting them know their value and working to accommodate their requests without conflicting with the needs of your attendees is the biggest challenge but attainable. Creative and extensive sponsorship recognition generates satisfaction, loyalty and a much sought after return on investment. A unique strategy along with customer care will keep your show growing from year to year.